Effective marketing starts with content. More traffic ultimately leads to more sales but it all starts with building trust through the quality of your content.

A recent PEW Internet survey conducted in 2012 found:

“… nearly 91% of adults online use search engines to find information on the web.”

Can you guess which search engine leads the pack? The clear winner by far is Google with a reported 83% of searchers saying they use it most often compared to other search engines such as Yahoo and Bing. Here’s a snapshot according to use:

Traffic from search engines simply cannot be ignored, especially traffic from Google, as hundreds of millions of people use it on a daily basis to find the information they need whether it is to make an informed purchase or to find solutions to their problems.

Content drives search engines and online content matters as it helps to convert potential prospects to lifelong customers.

Implementing a content marketing strategy has never been more essential in today’s online world. If you are not already using it, you can bet your competition is.

Here is what you get when you work with me: