Many experts would have you believe that SEO is dead especially with recent algorithm changes such as the Google Panda and Penguin update.
However, what these updates actually did was level the playing field. Those websites which published low quality content or engaged in questionable tactics have seen significant drops in their rankings and traffic.
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Content drives search engine traffic. Having the right content marketing strategy has never been more important in increasing visibility for your business online.
Increased traffic ultimately leads to more sales.
According to an article in Mashable, nearly 150,000 domains go live each day which means that competition for online traffic is getting stiffer.
Online marketing starts with choosing the right keywords and then optimizing content around them so it can be found in the search engines and shared across social media networks.
The beauty of this process is that once a piece of content is written, it can potentially drive traffic for years to come.
