Why Content Marketing Matters For Your Business

Content drives search engine traffic. Having the right content marketing strategy has never been more important in increasing visibility for your business online.

Increased traffic ultimately leads to more sales.

According to an article in Mashable, nearly 150,000 domains go live each day which means that competition for online traffic is getting stiffer.

Online marketing starts with choosing the right keywords and then optimizing content around them so it can be found in the search engines and shared across social media networks.

The beauty of this process is that once a piece of content is written, it can potentially drive traffic for years to come.

A Brief Explanation of SEO Content Writing

SEO content writing is the practice of writing content that is optimized for search engines such as Google, Yahoo and Bing with the purpose of delivering quality traffic while also being relevant to the searcher.

When a searcher types in a query, they are searching for a solution whether it is for reviews for a certain product or finding the answer to a problem they are having.

Search engines have a huge index of webpages and its job is to return relevant results based on what the searcher is looking for. By optimizing your content around a set of keywords the chances of online searchers finding your website increases.

The trick though is finding those keywords and writing focused content around it.

An in depth study done by Outbrain wanted to find out how people discover content online. By analyzing traffic patterns across 100 million sessions from more than 100 publishers, they found that nearly 41% of external referral traffic derived from the search engines, with Google accounting for a majority of it.

And if you are still not convinced yet of the power of search engines, then take a look at some more statistics gathered by iCrossing:

The vast majority of online adults who purchase online (88%) conduct research at least sometimes prior to completing their purchase. Three-fourths (74%) of those who use search engines to research products/services before making an online purchase cited investigating/learning more about the product/service they intended to buy as a reason for using search engines.

Although this study was done in 2005, it still highlights an important fact: Search engines are used by millions to conduct research prior to making a purchase. If you can position your product or services in front of those people, then you can guarantee the success of your business by being consistent with your marketing efforts.

5 Reasons to Embrace Content Marketing

1. Increases visibility

Perhaps the biggest benefit to embrace content marketing is to increase brand awareness. In a sea of competitors, focusing on creating quality content will leave your competition in the dust as you will have already established a huge base of customers.

2. Brings targeted traffic

Traffic doesn’t mean anything unless you are able to monetize it. Research has shown that people now frequently use search engines with longer search queries which means that they are looking for more specific information. If your site is positioned on the first page of the search engines, then you can easily target customers who are in the later buying stages of a particular product or service.

3. Instills trust

Content marketing is not just about writing articles related to the business. In fact, it’s about educating the visitor and leaving them with an impression so strong that they have no reason to look elsewhere for information. This is huge as it means that your business won’t need to sell itself, the content will do that.

4. Track results

Just like with any other marketing campaign, being able to track your results is immensely important. With available online tracking tools, you can easily be able to track increase in rankings, traffic figures and even conversion rates.

5. Increases social media shares

Great content not only drives highly targeted search engine traffic, but it also gets shared across social media sites such as Facebook, Twitter and LinkedIn thereby building even more credibility and online visibility.

6. It’s scalable

Content marketing is more than just writing articles and blog posts. By scaling your efforts, your business can easily invest in getting videos made, audios recorded, infographics made, ebooks written and much more to further boost online traffic.

7. Immune to algorithm updates

Search engines change constantly and what once worked before in boosting rankings may not anymore. By following a content marketing strategy and widely distributing your content, your business will hardly suffer at the hands of such algorithm updates as your content is out there working for you.

Content marketing is still a relatively young field as more businesses start to realize its impact on their bottom line. If you are interested in hiring me as an SEO content writer then reach out to me today and find out how I can help your business succeed online.